Pesach Lattin

Founder and writer of IndustryPace. Publisher of ADOTAT. He has been writing about fraud in online advertising since 2010.

Pesach Lattin, also known as Pace Lattin, started IndustryPace in 2010, while affiliate networks, lead generators and ad exchanges were still mostly unpoliced. The site covered the scams that ran through them: fake offers, malware ads on exchanges, and the networks that looked the other way. From 2011 to 2020 he published Performance Marketing Insider, the affiliate and lead generation trade site, which is now archived here.

He knew that world from the inside. He ran the ad network Vizi as CEO in the late 2000s, co-founded the LeadsCon conference, and before that built the Future Games Network and an early digital rep firm. Before advertising, he worked for the U.S. Secret Service as a contract special investigator and was one of the first members of its New York Electronic Crimes Task Force.

Today he publishes ADOTAT, an investigative, reader-supported publication on ad tech, and writes Pace Notes here every weekday: three or four ADOTAT stories expanded with context, plus one story from another outlet read against what ADOTAT has already found.

On this site

• Pace Notes, the weekday column
• The 2010 and 2011 archive
• Performance Marketing Insider, 2011 to 2020
• About IndustryPace and disclosures

Elsewhere

• Full biography and standing disclosures at lattin.us
• ADOTAT

Tips and corrections: pesach@lattin.us or 505-932-9060.