It seems that RightMedia has decided to do what a lot of people have said they would do all along – slowly weed out some of the ad networks that connect through its system, and remove them completely from the AdExchange. A friend of mine, who will remain anonymous, talked with me about this a few months ago, and mentioned that it made no sense for them to build other ad networks when they had their own Yahoo network, composed of the former BlueLithium network, and the Yahoo properties. He went on to say that he can’t see that Yahoo could continue to promote the Yahoo network as premium properties, plus the less-than premium properties of the RigthMedia network. He seems to think that long term, there is no plan for Yahoo to grow the RightMedia exchange.

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