First of all, I don’t hate Facebook anymore than I dislike any internet fad. One of my 30,000 readers asked me why I always write negative things about Facebook. First of all this isn’t quite true, since I’ve written a few articles about how to make money on Facebook and the top ads on Facebook. I just like to question what is going on, look beyond the headlines and the spin. So, in that light, I want to examine the numbers: According to Comscore, in June, over 130 Million people within the US used Facebook. This is about one third of the population of the US that uses Facebook – some of them day after day, many times a day, making it one of the most popular media sources ever in the history of the world. However, despite this, Facebook may only make $1 Billion this next year, even with expected growth. This may seem like a lot money, but it’s actually not – and I know why.

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For some reason this wasn’t covered all that much in the media or in the industry – but its something significant and more importantly something to really think about. Facebook, the king of all social media, is starting to show a serious crack in its armor. According to InsideFacebook, in a graph released, there is a disturbing trend of facebook starting to have a negative growth in the key demographic of 18-35 year-olds. This is something very interesting, and more importantly should disturb Facebook executives enormously.

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According to Hitwise, Google has been overtaken by Facebook in traffic of US Visitors, becoming the #1 site in the United States. This amazing figure was announced by Hitwise in a pretty release that among other things, got them exposure in all the major press organization and even the financial times. It’s amazing news: Less people go to Google than go to Facebook, meaning the entire world of Search Engines, the dominance of Google is over!!

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According to the Harvard Business Review, Rice Univerity's Jones Graduate School discovered that companies that use fan pages increase sales and loyalty. This study, claims that among other things, that Facebook fan pages lead to more positive word of mouth experiences, plus the people who joined the facebook page supposidly went to the store more often than the non fans. Additionally, the study claims that those people who joined facebook, spent more money than those who did not facebook.

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