If you didn't know, I already doubt Hitwise as an accurate system for finding anything about anything. I have to really wonder about their claim now that "Dutch Patient Sexual Services" is one of the top news related searches last week. I don't make this stuff up guys.
Interesting article at AdAge where Michael Learmonth claims that one of the issues facing the interactive advertising industry, is that there are too many people taking a piece of the pie. According to him, and some guy Tolman Geffs, from an investment bank I’ve never heard of, Agencies take .75 cents, ad network $2, data provider .75 cents, the ad exchange .25 cent and the ad server .25 cents.
First of all, before I get any emails from the SherpaCult: I love MarketingSherpa. The owner Anne Holland once claimed that she loved my writings and that I was the most influential dude in interactive advertising, so why wouldn’t I like them. MarketingSherpa is a great source for about anything – they know almost everything about anything in interactive media. I swear, somewhere in their archives they have a list of what toilet paper agency CEOs use. If Anne and Goeff Ramsey of emarketer had a baby, can you imagine? That being said, I have a serious problem with a chart that they came out with recently, which made some ridiculous claims about the growth of social media and worse, the death of display?
Tuesday, March 23, 2010 at 5:19PM