25% of all Clicks are Fraudulent: What does this mean?

According to my friends at Click Forensics, 22.3 of all clicks that they recorded in Q3 were considered fraud by their firm. If you are going to take this at face value, this means that one in four of all clicks recorded on the internet are fraudulent, meaning that many companies are overspending by at...

Facebook vs. MaxBounty: a Legal Analysis

Special thanks to the Performance Marketing Association for making this article available Richard Newman, Internet Attorney and Internet Law Specialist,  Hinch Newman LLP On or about October 19, 2010, Facebook, Inc. (“FB”) filed a lawsuit against MaxBounty, Inc., a Canadian Internet advertising...

Why I Really Hate Marketing Gurus

I’m sick of internet marketing gurus, period. Every day someone sends me a link to some guru’s post about internet marketing, asks me about their product and or their new special product that is guaranteed to make you a millionaire overnight. What really bothers me is that some mainstream companies...

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