As you may know, for the last few years Missy Ward, my long time friend and the Princess of Performance Advertising, has been involved with numerous charity events and causes. As part of her continued mission to walk for almost every cause, and in turn guilt trip numerous affiliate marketers to be involved, she has created “Affiliate Marketers Give Back.” So far this year, Team AMGB has raised over $50,000 to for the Avon Walk for Breast Cancer, far exceeding the average of most teams. This shows that our industry has a bit of heart, a little bit of soul and actually sometimes pays attention to causes that don’t include photos of bikini models. Perhaps it’s just that many of the affiliate’s just keyed on the word Breasts and ignored the rest?

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On a serious note, during these holidays, please consider giving instead of receiving. When I opened up my browser today, the front story was about Carrie Underwood's $1M engagement ring. I can't conceive how anyone would feel in this country, where there are still children malnourished because their parents cannot afford breakfast, that we'd ever celebrate someone receiving such an extravagant gift.

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