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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Fri, 30 Jul 2010 14:33:19 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Articles</title><subtitle>Articles</subtitle><id>http://industrypace.com/frontpage/</id><link rel="alternate" type="application/xhtml+xml" href="http://industrypace.com/frontpage/"/><link rel="self" type="application/atom+xml" href="http://industrypace.com/frontpage/atom.xml"/><updated>2010-07-30T12:48:18Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.5 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Google's Facebook Killer</title><category term="Social"/><category term="facebook"/><category term="google"/><id>http://industrypace.com/frontpage/2010/7/30/googles-facebook-killer.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/30/googles-facebook-killer.html"/><author><name>Pace Lattin</name></author><published>2010-07-30T12:33:30Z</published><updated>2010-07-30T12:33:30Z</updated><summary type="html" xml:lang="en-US"><![CDATA[While it hasn’t been officially announced, there are rumors that Google has started development of a Facebook alternative, which has been dubbed “GoogleMe.” While there are no official releases, I called up some of my friends in the know at Google, who confirmed with me that there have been talks and plans for a while how to compete with Facebook and now they have an official project that will destroy Facebook… or at least take a few users away from Facebook. I did a little thinking over the last day or so about this, and decided that when Google launches this, that this actually has a definite ability to be a Facebook “killer” for a variety of reasons. Read on.]]></summary></entry><entry><title>Issues in Advertising Fraud: What is Fraud?</title><category term="Affiliate"/><category term="compliance"/><category term="fraud"/><id>http://industrypace.com/frontpage/2010/7/28/issues-in-advertising-fraud-what-is-fraud.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/28/issues-in-advertising-fraud-what-is-fraud.html"/><author><name>Pace Lattin</name></author><published>2010-07-28T14:18:18Z</published><updated>2010-07-28T14:18:18Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Over the last 10 years one of the main topics I have covered is advertising fraud. Over and over again fraud keeps on popping up in the industry both from small players to major players.  It seems that no matter how much the industry matures, how much technology is created; fraud is a significant issue that siphons both money and confidence away from the industry. I’ve written about banner farms, click-fraud, lead-faking, IP spoofing… you name it. My friend Ben Edelman, famed attorney and Harvard researcher has made it his life to cover issues in interactive advertising and has exposed complex schemes that boggle the mind.  Advertising fraud seems to be everywhere in all forms and needs to be exposed, talked about and changed.  However, as much as there are obvious kinds of fraud, there are sometimes more nefarious methods of fraud that are not always classified by fraud but still affect the industry significantly and need to be talked about.]]></summary></entry><entry><title>One-Third of All US on Facebook, Yet Users are Worthless?</title><category term="Social"/><category term="display"/><category term="facebook"/><category term="study"/><id>http://industrypace.com/frontpage/2010/7/26/one-third-of-all-us-on-facebook-yet-users-are-worthless.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/26/one-third-of-all-us-on-facebook-yet-users-are-worthless.html"/><author><name>Pace Lattin</name></author><published>2010-07-26T13:10:39Z</published><updated>2010-07-26T13:10:39Z</updated><summary type="html" xml:lang="en-US"><![CDATA[First of all, I don’t hate Facebook anymore than I dislike any internet fad. One of my 30,000 readers asked me why I always write negative things about Facebook. First of all this isn’t quite  true, since I’ve written a few articles about how to make money on Facebook and the top ads on Facebook. I just like to question what is going on, look beyond the headlines and the spin.  So, in that light, I want to examine the numbers: According to Comscore, in June, over 130 Million people within the US used Facebook. This is about one third of the population of the US that uses Facebook – some of them day after day, many times a day, making it one of the most popular media sources ever in the history of the world. However, despite this, Facebook may only make $1 Billion this next year, even with expected growth. This may seem like a lot money, but it’s actually not – and I know why.]]></summary></entry><entry><title>Facebook losing key demographic of 18-35 year-olds.</title><category term="Social"/><category term="facebook"/><category term="myspace"/><category term="study"/><id>http://industrypace.com/frontpage/2010/7/22/facebook-losing-key-demographic-of-18-35-year-olds.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/22/facebook-losing-key-demographic-of-18-35-year-olds.html"/><author><name>Pace Lattin</name></author><published>2010-07-22T13:49:31Z</published><updated>2010-07-22T13:49:31Z</updated><summary type="html" xml:lang="en-US"><![CDATA[For some reason this wasn’t covered all that much in the media or in the industry – but its something significant and more importantly something to really think about. Facebook, the king of all social media, is starting to show a serious crack in its armor. According to InsideFacebook, in a graph released, there is a disturbing trend of facebook starting to have a negative growth in the key demographic of 18-35 year-olds. This is something very interesting, and more importantly should disturb Facebook executives enormously.]]></summary></entry><entry><title>Facebook Sucks, Myspace is Dead, CPA Rules - Comments, Comments</title><category term="General"/><category term="Social"/><category term="brand"/><category term="facebook"/><id>http://industrypace.com/frontpage/2010/7/21/facebook-sucks-myspace-is-dead-cpa-rules-comments-comments.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/21/facebook-sucks-myspace-is-dead-cpa-rules-comments-comments.html"/><author><name>Pace Lattin</name></author><published>2010-07-21T14:01:50Z</published><updated>2010-07-21T14:01:50Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Sorry for missing a week of writing, has been a hectic few weeks for me.Anyway, decided it was time to look over the comments that people have left regarding Facebook, Myspace, Performance Based Marketing – curious what people are saying? I was, and you'll find people's comments very interesting.]]></summary></entry><entry><title>The Incentive Marketing Game</title><category term="Affiliate"/><category term="brand"/><category term="incentive"/><id>http://industrypace.com/frontpage/2010/7/8/the-incentive-marketing-game.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/8/the-incentive-marketing-game.html"/><author><name>Pace Lattin</name></author><published>2010-07-08T14:22:36Z</published><updated>2010-07-08T14:22:36Z</updated><summary type="html" xml:lang="en-US"><![CDATA[This morning, I wanted to talk a little about the incentive marketing game, which still has a significant impact on revenue generation of almost every company in the marketplace. We’ve even come up with a word that my spell-check hates, called incentivization, which is the process where you provide rewards for filling out offers, signing up for a service or some other pay-per-action type service. Incentive based advertising is probably one of the most hated, yet needed systems in the industry and perhaps its time for a frank discussion.]]></summary></entry><entry><title>The Performance Marketing &amp; Display Network Problem (Part II)</title><category term="Affiliate"/><category term="brand"/><category term="display"/><category term="networks"/><id>http://industrypace.com/frontpage/2010/7/6/the-performance-marketing-display-network-problem-part-ii.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/7/6/the-performance-marketing-display-network-problem-part-ii.html"/><author><name>Pace Lattin</name></author><published>2010-07-06T12:59:13Z</published><updated>2010-07-06T12:59:13Z</updated><summary type="html" xml:lang="en-US"><![CDATA[I wrote a few weeks ago about the issues with performance marketing and display networks, especially with the focus of cost-per-action and cost-per-lead campaigns. As mentioned, I’ve been involved in both the CPA affiliate marketing business and the interactive brand marketing business and know both of them inside out. Also, as mentioned I see the benefits of both, but see that performance based marketing is the future of our industry, and all agencies need to wake up and start learning about this part of the industry immediately.]]></summary></entry><entry><title>Facebook revenue grows to $800 million on Affiliate Marketing, but can they continue to grow?</title><category term="Affiliate"/><category term="General"/><category term="brand"/><category term="facebook"/><id>http://industrypace.com/frontpage/2010/6/24/facebook-revenue-grows-to-800-million-on-affiliate-marketing.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/6/24/facebook-revenue-grows-to-800-million-on-affiliate-marketing.html"/><author><name>Pace Lattin</name></author><published>2010-06-24T15:24:33Z</published><updated>2010-06-24T15:24:33Z</updated><summary type="html" xml:lang="en-US"><![CDATA[It was revealed that Facebook, the mega social networking site, had topped over $800 million in revenue for 2009. Since it is not a public company, they have not publically revealed this, but according to my source over there, this number is accurate and that the revenue number for 2010 is already trending at what could be a $1.4 billion dollar year. However, he did point out (since he is a reader of my blog) that there is some sign that the revenue for the last half of the year might actually be less than the first half of the year based on the enormous policy changes that Facebook has had in its relationship to Affilaite Marketing. As I’ve pointed out before, Facebook has taken a very aggressive stance on Affiliate marketers, and I might know why.]]></summary></entry><entry><title>Is it really CPA vs. CPM?</title><category term="Affiliate"/><category term="General"/><category term="networks"/><id>http://industrypace.com/frontpage/2010/6/17/is-it-really-cpa-vs-cpm.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/6/17/is-it-really-cpa-vs-cpm.html"/><author><name>Pace Lattin</name></author><published>2010-06-17T14:18:49Z</published><updated>2010-06-17T14:18:49Z</updated><summary type="html" xml:lang="en-US"><![CDATA[If you read the comments from my friend Rob Cotter @ FixionMEdia, a boutique music ad network you’d get that he’s not a “huge fan of the CPA model, as marketers are vying for free advertising. If I’m reading The Economist, I don’t clip out a BMW ad and send it to their corporate HQ so they can pay The Economist for the lead. It’s ridiculous.”  On the other side, we have Evan the CEO of Experience Advertising, who says that “Any media rarely backs into the target CPA… better focus on putting together CPA partnerships.”  They are both going  back into the whole debate of CPM vs. CPA, in which publishers will demand premium prices for their inventory, but marketers and a growing amount of agencies want accountability. Is it really CPA vs. CPM? Are the two worlds really that far apart? From the comments, you’d think that the two sides are at war and can’t come together.]]></summary></entry><entry><title>The Performance Marketing &amp; Display Network Problem (Part 1)</title><category term="Affiliate"/><category term="General"/><category term="networks"/><id>http://industrypace.com/frontpage/2010/6/16/the-performance-marketing-display-network-problem-part-1.html</id><link rel="alternate" type="text/html" href="http://industrypace.com/frontpage/2010/6/16/the-performance-marketing-display-network-problem-part-1.html"/><author><name>Pace Lattin</name></author><published>2010-06-16T14:21:36Z</published><updated>2010-06-16T14:21:36Z</updated><summary type="html" xml:lang="en-US"><![CDATA[As the former owner of a Comscore rated display ad network, and now the manager of a major performance marketing network, I seem to have unique insight into how networks and performance/affiliate companies work. Before owning the major network, I was actually a multi-million dollar affiliate of my current company. I’ve a great deal of experience in making CPA-based campaigns work on “brand CPM” inventory – and the real issues in dealing with running CPA/Performance marketing campaigns on CPM display inventory.  Thus, as part of my tireless mission to inform and educate the public with my brilliant analysis, here is the first of a two part series on the issues of CPA campaigns and display marketing. Read on!]]></summary></entry></feed>