December 2010

• December 2, 2010Google Changes Its Algorithm to Fight Troll Marketing

  An eyewear seller bragged that abusing customers helped his Google ranking. Five days later, Google changed the algorithm. He kept getting arrested.

• December 14, 2010Mainstream Media Finally Paying Attention to Malware Advertisements on Exchanges? Why Have They Been Ignoring It Until Now?

  In December 2010, poisoned ads ran through Google's DoubleClick and Microsoft's ad network at the same time. It had been happening for years.

• December 31, 2010Is Dan Balsam a Menace or a Hero? Anti-Spam Crusader Defends Accusations and Gives Advice to the Industry

  Email marketers called him a shakedown artist. California's appeals court ended up agreeing with him.