Is Dan Balsam a Menace or Hero? Anti-Spam Crusader Defends Accusations and Provides Advice to Industry.

Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative, he represents a new breed of techno-geek armed with legal briefs. He’s an unassuming guy, graying hair and you’d never know from looking at him that he was a...

DoubleVerify to Deliver ‘Forward I’s With Verification

ADOTAS – With the Federal Trade Commission floating a federally legislated “Do-Not-Track” list in a report on behavioral advertising the other week, more and more companies are trying their hardest to show that industry self-regulation is a better option. As it has just received approval to be a...

Tracking vs. Sharing

ADOTAS - Almost six months ago, The Wall Street Journal published an article titled, “The Web’s New Gold Mine: Your Secrets.” They prefaced the piece by saying, “A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers....

Mainstream Media Finally paying attention to Malware Advertisements on Exchanges? Why have they been ignoring it until now?

Someone sent me this week an article from MarketingVox, an interactive advertising blog that referenced an article on Wired Magazine that proclaimed Amorize a security firm of some sort, found that DoubleClick was distributing malware via its exchange. According to the article the firm had “Alerted”...

David Sendroff Fights Affiliate Fraud with his CPA Detective

David Sendroff knows fraud. In his role as the Chief Information Officer of Spire Vision, a major education lead generation agency, he sees tons of networks and affiliates try to defraud his clients. As he himself points out, networks seemed to be ignoring the issues and just “collecting checks.” So he...