It’s taken a while, but suddenly new companies are popping up offering services to fight interactive advertising fraud. Some of them have been around for a while, but some new ones are just starting in the last few years. It seemed time to take a comprehensive look at companies in the different spaces...
If we are to believe Krux Digital on its face, as much as $850M a year is lost to publishers through data-leakage. Krux Digital, in its report would like publishers to believe that they are loosing a possible 31% of revenue to ad networks and advertisers who are, among other things, inserting cookies and...
According to my friends at Click Forensics, 22.3 of all clicks that they recorded in Q3 were considered fraud by their firm. If you are going to take this at face value, this means that one in four of all clicks recorded on the internet are fraudulent, meaning that many companies are overspending by at...
In what I can only assume is blatant linkbaiting, Andrew Goodman of Page Zero Media, (a SEM Firm) decided to ask me some questions. Originally, I thought that since he wasn’t responding to emails, that I’d ignore his questions and file him away with the 100,000 other “experts” in SEM that...
From my friend Rebecca Madigan, the Executive Director of the Performance Marketing Association: Today the New York Supreme Court, Appellate Division, issued a decision on the Amazon appeal, initially filed in May, 2009. The outcome is slightly positive – but not the best case scenario.
The court...
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