It was revealed that Facebook, the mega social networking site, had topped over $800 million in revenue for 2009. Since it is not a public company, they have not publicly revealed this, but according to my source over there, this number is accurate and that the revenue number for 2010 is...
If you read the comments from my friend Rob Cotter @ FixionMEdia, a boutique music ad network you’d get that he’s not a “huge fan of the CPA model, as marketers are vying for free advertising. If I’m reading The Economist, I don’t clip out a BMW ad and send it to...
As the former owner of a Comscore rated display ad network, and now the manager of a major performance marketing network, I seem to have unique insight into how networks and performance/affiliate companies work. Before owning the major network, I was actually a multi-million dollar affiliate...
Over the last few weeks, despite only posting once in a while, IndustryPace.com has grown larger than many of the major performance and brand marketing publications. Ranked in the top 100,000 of US websites, I must say, is pretty damn spectacular for a personal blog by a writer who barely has...
For those who have been living in a cave, Google recently bought AdMob, the small but highly innovative mobile advertising company for the extremely inflated price of $750 Million. That is the gross national product of the country of Kiribati, a small country made up of a bunch of atolls. While AdMob...
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