Who is Pace Lattin?

I am Pace Lattin, Interactive Advertising Expert

I am widely considered one of the foremost experts in interactive advertising and interactive advertising fraud & compliance. For almost 15 years I have spent much of my time tracking down criminals, frausters and scammers in this industry. I currently consult for companies regarding these issues.

Here are many Letter of Recommendation for Pace Lattin from everyone from Co-Founder of Epic Media Group to a Nobel Peace Prize Nominee. Pace Lattin Linkedin Profile here

I am the founder of several publications in this industry, including ADOTAS (which I no longer run) and and at one time, many years ago ADBUMb. Founded in 1999 ADBUMb was the first interactive advertising “blog” of sorts, which was mainly filled with my own commentary and insight into the industry. While at the time it was panned for being a bit obnoxious, it gained an enormous following in the industry. Since then many similar blogs have come, all with the same type of attitude and writing. I believe that while positive spin is often good, sometimes it takes someone to “call out” the real issues in the industry for there to be real change.

I have worked at half a dozen companies in this industry, and have been involved with all aspects from brand sales to direct response arbitrage. Projects which I have been intimately involved with include SPRINKS which was sold to become Google Adwords, one of the most successful advertising programs ever and the DoubleClick Exchange. I owned one of the first CPA Advertising Networks, and a major Comscore rated display network.

I’m a lifetime member of the Libertarian Party.
I’m a NRA, GOA and RMGO member.
I’m also a member of the ACLU
I’ve worked in Interactive Advertising, Law Enforcement and Civil Rights.

Here are a few articles about Pesach “Pace” Lattin,
Weird Mentions & More.

1999 While running FGN.com and Cybereps.
MarketingSherpa 2001
MarkteingSherpa 2002:
Jewish Week 2002 “Too Jewish“
PCWORLD, 2002: “Ad Explosion / Popups“
MarketingSherpa 2002
LinuxToday
BlackTie Magazine 2005 Profile
Adrants 2005: ADBUmb to Be Sold, ADOTAS Created.
Wired 2006 MySpace Lawsuit
ImediaConnection 2007 Adotas Sold
PCWORLD, 2007 Unstopable Adware
PCWORLD.ABOUT.com Annoying Habits of Consumers?
Vizi & Pesach Vow to Vight Fraud:
Social Media & Conan O’Brien by Pace Lattin
Interview with Pace Lattin @ AffiliatePaying
IMedia Connection Bio
Profile of Pace Lattin @ Ricky Ahuja
Pace Lattin Fights Interactive Advertising Fraud
Pace Lattin Partners with RedOrbit for Fraud Prevention
Interview with Pace Lattin @ Revenue Performance
Pace Lattin @ GrowMap
Pace Lattin Resume