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UrbanObserver
UrbanObserver
Friday, April 19, 2024
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NEWS
Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy
News
Pesach Lattin
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From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek
Adtech
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Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
CTV/OTT Streaming
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How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method
Leaders
Pesach Lattin
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FTC Impersonation Rule Now in Effect
Adtech
Richard B. Newman
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Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
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Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
CTV/OTT Streaming
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2024-04-19
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count...
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Adtech
Pesach Lattin
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Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
CTV/OTT Streaming
Pesach Lattin
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Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
Adtech
Pesach Lattin
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As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
Video Killed the Radio Star
Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
CTV/OTT Streaming
Pesach Lattin
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2024-04-17
Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age
CTV/OTT Streaming
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2024-04-03
CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say
CTV/OTT Streaming
Pesach Lattin
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2024-04-02
The NBCU Upfronts: Less Crystal Ball, More AI Precision
CTV/OTT Streaming
Pesach Lattin
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2024-03-20
From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over
Adtech
Pesach Lattin
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2024-03-20
How Fred Godfrey is Making Ad Breaks the New Happy Hour
Adtech
Pesach Lattin
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2024-03-15
The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme
CTV/OTT Streaming
Pesach Lattin
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2024-03-01
ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!
CTV/OTT Streaming
Pesach Lattin
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2024-02-01
The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric
Adtech
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2024-01-15
FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming
CTV/OTT Streaming
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2024-01-03
Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces
Adtech
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2023-12-06
Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph
CTV/OTT Streaming
Pesach Lattin
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2023-11-30
OOH La La: The Transformation of Outdoor Ads from Simple to Smart
CTV/OTT Streaming
Pesach Lattin
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2023-11-28
Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics
CTV/OTT Streaming
Pesach Lattin
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2023-11-02
Bid Me Twice, Shame on Who? Decoding the Auction Enigma
Adtech
Pesach Lattin
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2023-11-02
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Laywers
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
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2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
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2024-04-12
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
Adtech
Pesach Lattin
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2024-04-11
The Art of Responding to an FTC CID
Lawyers Run The World
Richard B. Newman
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2024-02-25
Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics
Lawyers Run The World
Pesach Lattin
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2024-01-03
The Google Exposé: Peeling Back the Layers of Ad Network Mysteries
Lawyers Run The World
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2023-11-29